Legacy
    Assist was founded in 1995 by Eric Fleisher, the son of Lawrence Fleisher, a Harvard Law attorney who founded the National Basketball Players Association in 1962. Mr. Fleisher served as the union’s Executive Director and General Counsel until 1988, without drawing a salary. Under his leadership, NBA players’ average salary increased from $10,000 per year to well over $600,000 and players’ gained pensions, minimum salaries, severance and disability pay. In 1976, he was able to gain “free agency” for the players after arguing before the United States Congress and National Labor Relations Board. Notably, Mr. Fleisher was able to achieve these remarkable benefits on behalf of the players without any work stoppages or strikes.
In addition to running the NBPA Larry Fleisher was widely regarded as the pre-eminent sports agent of his time while individually representing NBA legends, such as, Bill Bradley, Earl Monroe, Willis Reed (VP, New Orleans Hornets), John Havlicek, Jerry West, David Thompson, Lenny Wilkens, Pat Riley (Pres., Miami Heat), Geoff Petrie (Pres., Sacramento Kings), Phil Jackson (Head Coach, Los Angeles Lakers), Mitch Kupchak (GM, Los Angeles Lakers), Mike Dunleavy (Head Coach, Los Angeles Clippers), Ernie Grunfeld (GM, Washington Wizards), Dave Wohl (Asst. GM, Boston Celtics) and many other players who have been or are currently in management or coaching in the NBA.
Mr. Fleisher’s many contributions on behalf of players and the integral role he played in the growth and success of the NBA were recognized and rewarded in 1991 when he was posthumously elected into the Basketball Hall of Fame. Lawrence Fleisher recognized at HoopHall.com (Basketball Hall of Fame)
 
 
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